8 Proven Ways to Use Chatbots for Conversational Marketing

And you can incorporate chatbots to help with customer service even on social media. Engage with shoppers on social media and turn customer conversations into sales with Heyday, our dedicated conversational AI chatbot for social commerce retailers. Believe us, no matter how well you think you’ve designed your bot, people know it’s not a human they’re talking to. These days people are receptive to using chatbots for customer service inquiries. The goal isn’t to recreate the human experience but to augment it.

• Follow these 12 steps and you’ll be well on your way to building a chatbot experience customers love.
• Today’s chatbots reply with text, yes, and also with audio, video, images, GIFs, you name it.
• Establishing a social media presence is non-negotiable for businesses today.
• That overt visual component, combined with mobile convenience and quick responses, makes chat a powerful conversational tool.
• Like many, DeSerres experienced a spike in eCommerce sales due to stay-home orders during the pandemic.

Once you ask the first round of questions, start mapping out what the conversation journey may look like. You can do so with a tool like Sprout Social’s how to use chatbot for marketing Bot Builder or start with building paths in Google Drawings. Below is an example of how UPS uses a virtual assistant to expedite customer service.

Domino’s Pizza bot

This can be done by having a dialogue that picks out only the hottest and most convertible of leads. They can then lead to different dialogues that can better qualify each lead, depending on what they’re looking for. These custom greetings can also have attachments, images, widgets, and other elements to suit your needs, as well as your customers. Since they can respond to your message by replying or simply clicking on your call-to-action button, they can be immediately moved down your funnel.

Well, Hyundai Motor ditched that old playbook and teamed up with Yellow.ai to create an AI-driven, end-to-end vehicle purchasing platform that is like nothing you’ve ever seen before. Gold’s Gym Costa Rica is a premier fitness center in San José, the country’s largest city. The brand has built a loyal following on social media, connecting with a dedicated community of local fitness enthusiasts and gym-goers. Firstly, users are more likely to respond to a bot because it’s natural. Especially, if a bot hangs out in their natural habitat like, for example,  WhatsApp or Facebook Messenger and doesn’t force them to go out of their usual way.

How Can You Use Chatbots in Marketing?

Mountain Dew’s Twitch fans increased by 265% and the channel engagement increased by 572%. The campaign also reaped long-term benefits by collecting insights about Mountain Dew’s Twitch community for future promotions. Sephora became one of the first brands to integrate chatbots when they began using them in 2017 via Kik. Also, note that HelloFresh provides a variety of prompts to help guide the conversation from point A to point B. The bot suggests questions, likely based on the most common questions their human reps receive.

Our customer service solutions powered by conversational AI can help you deliver an efficient, 24/7 experience  to your customers. Get in touch with one of our specialists to further discuss how they can help your business. With a chatbot, you can be confident that your customers will receive the best service possible. That’s the kind of experience customers will remember – and it will encourage them to keep coming back to your business. Those statements then inform the chatbot’s response to questions asked by your customers. In the simplest terms, a chatbot is a robot that can hold a conversation with a user.

Use Chatbot Marketing to Delight and Engage Your Audience

With ChatBot’s analytics features, get reliable reports to track and improve your chatbot, making intelligent decisions with solid data. These reports show you chat details, user info, and trends in how people interact. Save time on social messaging with automated responses, smarter workflows, and friendly chatbots — all in the Hootsuite Inbox. Gorgias works well as a Shopify chatbot for stores that receive complex feedback or need a more in-depth customer support model. It employs a help desk model so your organization can stay on top of multiple support requests, tickets, feedback from customers, and live chat. Heyday’s dual retail and customer-service focus is massively beneficial for businesses.

Because launching new products can be risky, your approach should differ depending on the product type. We asked some of the world’s fastest-growing companies to find out. Working with AI might be a new challenge but it doesn’t need to be intimidating.

Chatbots also enable customers to text directly to nearby stores from Google Maps. This makes it easy for customers to find and contact your business, which can lead to more sales opportunities. HLC had 1,000 customers logging in daily, and their entire catalog was available online. This had the added benefit of giving their internal team some much-needed relief. They chose Acquire Live Chat to act as an FAQ chatbot on their site.

You can automate the answering of those questions with a customer support chatbot or robotic process automation (RPA), whether it’s technical assistance, delivery tracking, or so on. With Facebook Messenger having over 1.3 billion users, chatbots on Messenger can reach a huge audience. Two billion messages are sent to businesses over Facebook Messenger each month. Aivo offers conversational AI solutions for websites and social media alike. Our specialists can help you to choose the chatbot solution that will jump-start your business.

These computer software programs can interact with users by applying pre-set scenarios or implementing AI. Companies can employ marketing chatbots on their website, Facebook Messenger, and other messaging platforms, like WhatsApp and Telegram. In 2022, we expect more and more businesses to switch the online form for something more conversational in search of higher conversion rates. In this scenario, the bot can ask questions to instantly determine customer profile, interest, or level of qualification. Unqualified leads can be sent on a nurture path that reflects the preferences gathered during the chatbot conversations. The hottest ones can jump straight from the bot to talk to your human agents.

Partnering with Master of Code Global is a proven resolution of such issues. Contact us to leverage the power of artificial intelligence and conversational bots for your enterprise. Moreover, once you know user preferences, you can tailor bot notifications based on user preferences. Not to mention, conversational setup makes responding to pop-culture marketing trends much easier and more relatable.

DON’T disregard buttons

With a well-designed drip campaign, you create more brand recognition in your audience by front-loading your messages. A chat drip campaign is an effective method of marketing by sending a series of timed messages to contacts. When they opt in, they can get the latest news, announcements, and deals on your products and services. Average SMS open rate is 98% and 95% of messages are opened in the first 5 minutes of delivery. Users can click on or type in what kind of information they need from you and the chatbot will provide the corresponding solution.